As social media continues to work its way into the marketing budgets of small businesses, professionals are finding that they can no longer ignore its ability to reach today's customers, interact with and expand their professional networks, and greatly enhance their marketing efforts.

Presenting to the Knox County Bar Association on Wednesday, March 20, Dream Local Digital's Shannon Kinney will introduce the group of attorneys to strategies and specific steps they can take to incorporate social media into their practice and show them how to use Facebook, Twitter, and LinkedIn to increase revenue and enhance their reputation online.  Her presentation will cover the following key topics, each tailored for this unique group:

Content Planning - What should they share online?  How often?

Expediting Reach - How do they reach new clients on social media and search engines?

Paid Advertising - How much of their marketing budget should be shifted to online marketing and search engines?

Professional Networking - How can they use social media and online marketing to enhance their professional reputation and build their network?

Client Services - How can they use social media and online marketing to help existing clients and reach out to potential clients?